About

 Even with extensive work traveling as a founding member of NewDayKids, Eric Rulona still spends the majority of his time designing user experiences for software and web. As an expert in global trends and usability Eric Rulona is documenting products that do “GOOD“.

Beliefs:

• Everyone’s existence can benefit the world
• If redesigned ALL our everyday actions can benefit the world
• Redesigning how we buy can increase the GOOD in our lives

All over the world people are redesigning the relationship consumers have with the world around them. Brands with giving models built into their foundation offer the customer some GOOD along with their product. Now you can walk into a store and purchase more GOOD for yourself. Charities and Brands alike are creating beautiful products that benefit communities, environmental concerns, poverty and conflict victims. The lines between customers and supporters and advocates and activists are dissolving away.

This blog is a place to find and talk about these products so you can get your GOOD on.